Digital Distribution - Cloverfield Paradox

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Cloverfield Paradox is an interesting development in the film industry. The previous Cloverfield movies were released to film first after months of advertising and such. However, The Cloverfield Paradox did something different and instead of advertising for months they aired a commercial during the superbowl and then after the superbowl the movie was available on Netflix. It skipped the traditional movie model of putting the movie directly in theaters and then later releasing it digitally and just immediately released it digitally. It was a bold move and brought a lot of attention to the movie. While the movie got mixed reviews but overall I do appreciate this tactic and I hope to see more movies do similar things in the future. 

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