Digital Distribution research

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A typical film utilizes a distribution model in which the movie is released in theaters first. In this time especially within the first three weeks the movie will make 90-95% its money. Depending on how well the movie does it will stay in the theaters longer but a movie will typically stay in theaters 3-6 weeks. After the initial release in the movie theaters a month or two after that there will normally be some type of digital release. Sometimes the movies will make deals with companies like iTunes or Amazon to get the digital release on their platform first. Then a month or two after that the movie will come out on DVD. Alongside with that if you couldn't already rent the movie digitally they would give that option to rent the movie digitally. Similarly to the digital release big companies like Target sometimes will also pay to have movie released in just their store for some amount of time.

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